Board Thread:General Discussion/@comment-27182607-20151110071900/@comment-25045164-20151202154146

One can see that it's a business decision. If you can cover more ground, then why not? You can make more revenue. They even took marketing a bit higher by holding additional live events at E3 to promote the game (like that body painting one). However, whether they actually made a profit from this is another question. No one has answer to this one.