Board Thread:General Discussion/@comment-12664470-20140519052950/@comment-12664470-20140520014549

In a free-to-play setup, they don't get much money from the campaign, since the number of playthroughs will be small by comparison to the number of multiplayer games played. It makes sense to not have a significant campaign focus to start with and potentially add in more later as DLC.

It's a business model. It's not a great one, but it is one.